Good ol’ fashioned Pittsburgh Graphic Designer.
I like pro wrestling, anime, and movies, and I really like my job as a graphic designer. I like living in Pittsburgh which acts as the main factor for my affinity towards working with small businesses. I’m a meticulous and methodical graphic designer, I work with my hands whenever the opportunity presents itself, something that has translated into a significant amount of time being spent printmaking, book-binding, and paper-engineering.
The cyclical nature of my design process has a significant impact on my internal monologue. My research leads to observation, observation leads to dissection, dissection to fascination, and fascination to, well, more research. The intrinsic understanding of the balance of detail in design is one that drives my creative process as a methodological powerhouse. My job is to do the heavy lifting so you don’t have to, and I quite like that.
MARGAUX (LEFT) AND HUSBAND (RIGHT) HOLDING PHILIPPE (LEFT) AND NIKOLA (RIGHT)
Logo design
My logo design service includes a full catalog of the logo and its variations, along with a guide to facilitate the process of application across mediums. The logo variations offer more diversity in representation, and the flexibility of the designs opens up more opportunities to expand the brand as is seen fit.
My creative process heavily revolves around thorough research coupled with client feedback — the blunter, the better! I ensure client participation entirely during the fun parts of the process (e.g. mood boards and finding inspiration images), giving you peace of mind while I do the heavy lifting.
This service includes the following:
- Primary Logo
- Secondary Logo(s)
- Logo Usage Guide
- Industry Standard Files and Exports
Visual Identity
My visual identity service includes everything from the Logo Design Service in addition to the assets that encapsulate the look and presentation of your brand. This means devising a full system of typefaces, color schemes, illustration styles, imagery, web layouts, and all other components that represent the suite of your brand’s visual aesthetic.
This extended catalog provides a competitive advantage for your brand that reinforces trust and credibility by establishing consistency and predictability for your audience. It maintains brand recognizability and as such plays a role in the value of how others perceive you. My creative process is extended to meet your brand needs, which is in turn scaffolded by research and collaboration with print shops and suppliers to facilitate your next steps.
This service includes the following:
- Primary Logo
- Secondary Logo(s)
- Visual Assets (e.g. typography, color schemes, etc.)
- Full Identity Guide (3-5 page pdf)
- Industry Standard Files and Exports
print Design
With my background in print, I understand that an elevated layout and intentional, physical media choices speak volumes for the perception of your brand. By working with either local print shops or larger facilities, I will provide designs and assets that ensure ease of initial production, which in turn facilitates the production of recurring print jobs.
This service is included in my Visual Identity Service, but can also be requested as a stand alone if the need relies solely on using preexisting assets within a thoughtful layout for printed materials.
This service can include the following:
- Business System (e.g. business cards, letterheads, banners & signs, etc.)
- Packaging Design
- Merchandise
- Publication Design
Margaux Furter Design 